Brandker

The Brand & Business Strategist

We are Brandker, The Brand & Business Strategist.
Established in Kuala Lumpur in the year 2008. We go beyond marketing and design, with 20 years expertise in creative work and business consultancy, we offer brand strategies that is aligned with your business goals.

At Brandker, we believe that branding begins with a scalable and profit-driven business model as well as a holistic understanding of the market and target audience.

The Brand & Business Strategist

We utilise The Duality Strategy™, exclusively developed by our award winning Founder and Chief Brand Strategist, Matthew Chong. The combination of creativity and strategy, rational and emotional values in business, to breakthrough market competition with innovation.

At the same time, we aspire to instil brand humanity, to build impactful, relevant brands that generates both economic and social values.

Vision & Mission

Vision

– To transform the ASEAN branding landscape with a global perspective

Mission

– To provide creative and effective brand strategies that resonates with the audience

– To provide innovative business strategies that focuses on company growth

– To create economic driven influential Brands with elements of humanity

Duality Strategy™

Mastering the convergence of rational and emotional values:
Consumers make purchasing decisions with their Emotions (Right Brain) while justifying the decision with Rationale (Left Brain).

Duality Strategy™ satisfies our inherent dual nature, addressing the internal conflict, guiding thought process with persuasive reasoning and aesthetic driven brand appeal, building TRUST between customers and the business and Brand Loyalty, in today’s highly competitive marketplace.

CREATIVE

We understand how important it is to conceptualise, and build a brand that truly connects with people. It takes extraordinary creativity and ingenious strategy to do so. We do this by focusing on communicating with human emotions, as we combine great ideas with experiences to formulate powerful messages that leads to an effective call to action.

STRATEGY

We provide in-depth, comprehensive brand advisory and solutions to reinvent your business model and go-to- market strategy to accomplish your business goals.

This service is divided into two portions.
First, identify and understand the business opportunity and positioning through evaluation of the existing brand and business. The building of Brand Definition, Brand Positioning, Brand Vision and Brand Value.

Second, strategic planning and market strategies based on business objectives. Development of key business strategies and monthly go-to-market strategies using the Duality Strategy™.

Brand Building Structure

From IDEA to BRAND

1

Brand
Creation

2

Brand
Identity

3

Brand
Strategy

4

Brand
Management

5

Conceptual
Interior

6

Project
Management

Our Services

Branding & Advertising Strategy

• Branding / Identity / Campaign
• Branding Strategy
• Brand Architecture
• Brand Management
• SME Start Up Branding
• Product Packaging
• Print & Collateral
• Corporate Profile
• Web Design

Interior Design

• Interior Design
• 3D Design
• Interior Space Planning & Schematic Design
• Conceptual Design
• Furniture Layouts

Marketing

• Marketing Strategy
• Research, Trend & Insights
• SEO
• Email Marketing
• Services Marketing

PR & Media

• Video & Motion Graphics
• Social Media Content
• Copywriting & Translation

Our Portfolio

Impiana

Censof

Life Art

Cheras Sentral

Morco Coffee

The Hives

BizSuria

Mono Sushi

Shunka

d’italiane

Sony

Jubli

Cosans

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.