The Man Behind BRANDKER


Matthew Chong

Founder / Group CEO

Matthew Chong, a self-taught entrepreneur, is currently the Founder and CEO of BRANDKER – Global Tech Incubator, a business incubator for Technology, Education and the Arts, we accelerate growth and provide capital investment to talented and passionate entrepreneurs with great ideas. BRANDKER is all about creating value through ideation, transforming great ideas into reality.

In 2014, Matthew was the Top 30 Finalist of the Ten Outstanding Young Malaysian Awards of the Year. In 2015, he was the Top Nominee for the Ernst and Young Emerging Entrepreneur of the Year. Matthew was also the Founder of Malaysia’s fastest growing local coffee chain store, COSANS Coffee.

Matthew grew up in a challenging, adverse environment, he had to face life with a glimmer of hope. After the passing of his parents at the age of 12, he began working as a kitchen helper, construction worker, flyer distributor, mechanic apprentice, electrician, salesperson and other odd jobs.

Matthew started his first Optical business with his partner at the age of 19. Driven by his musical talent, Matthew opened his music café, Little Tree Cafe at the age of 25. Passionate about the arts and children, he established his first creative business Little Tree Design Studio and Little Tree Society, to provide education opportunities for underprivileged children.

Little Tree Design Studio was later changed into Big Ideas in 2008, before becoming BRANDKER Consultancy in 2013. Matthew worked with clients from Japan, Taiwan, Singapore and Malaysia, his previous consultancy projects include Impiana Hotel, Sony Malaysia, UCSI Blue Ocean Strategy, UCSI University, Iskandar Property, Pony Kids Apparel etc.

At 25, Matthew went back to school to learn English, marketing, leadership and branding skills. At the same time, he was involved in the Blue Ocean Strategy project with UCSI. Matthew also wrote a children’s book called “The Star of Ribba” to inspire underprivileged children.

Matthew came a long way, to date he has founded more than 10 different companies. With more than 5 years of academic learning, more than 10 years of branding consultancy experience and 20 years of entrepreneurship journey, he developed exclusive branding & strategy syllabus, a youth entrepreneurship program and ‘The Power of Dreams’ to inspire more people to purse their dreams.

Matthew’s vision is built upon his heart for education, the arts and children. His ultimate goal is to realize MONOTOT City, the City of Arts built on top of a mountain. MONOTOT City is an International Arts Hub that embodies Matthew’s mission to empower ASEAN SMEs to grow globally successful brands; to elevate Malaysia’s arts industry in the global arena and to transform the lives of underprivileged children through education and enhancement of their living standards. Matthew seeks to inspire others with his personal motto of “Be The Light”, to nurture children to become the Light for the next generation.

• BRANDKER – Founder & CEO
• BRANDKER Academy – Founder & Pricipal
• BRANDKER Consultancy – Founder & Chief Brand Strategist
• BRANDKER Tech – Founder & CEO
• BRANDKER Foundation – Founder & President

• 2013 ARFF (ASEAN Retail-Chains & Franchise Federation) – Chairman of Charity & Welfare
• 2013 JCI (Junior Chamber International) E-Metro KL – Vice President

• Top Nominee of the 2015 Ernst & Young Emerging Entrepreneur of the Year Award
• 30 Top Finalist of the 2014 Ten Outstanding Young Malaysians
• 2014 JCI Malaysia ‘Socially Responsible Company’