Branding & Capital Strategy Mastermind (BCSM)

Price: RM 18,888

As Steven Covey famously puts it, “Begin with the end in mind.”
Every successful entrepreneur has an exit plan for their business, be it an M&A or IPO. Apart from earning profit, an entrepreneur’s greatest contribution to the world is creating new values that make a positive difference in people’s lives. The very purpose of Branding is to build Your Brand Legacy which you can leave behind, just think of brands such as Apple, Google and Coca Cola.
Learn how you can validate your company’s market evaluation, attract more talents to your team and achieve your ultimate business goals with the right Strategy Blueprint. Not only that, gain a lifetime access to the BRANDKER Academy Mentorship (BAM) program once you completed this 5 days intensive course.

Learning Outcome:

  • Exclusive class size to focus on each participants’ business needs, individualised learning and outcome.
  • Lifetime access to BRANDKER Academy Mentorship BAM Programme – enjoy 4 Coaching sessions per year and networking opportunities with all alumni.
  • Examine the latest business trends and how it impacts your business.
  • Identify & formulate your Branding Blueprint to achieve company goals such as higher market share, scalability, to pivot and grow beyond Malaysia.
  • Develop your Capital Blueprint and exit strategy, financial planning for fundraising and IPO.Lifetime access to BCSM and networking

Who Should Attend:

  • CEO
  • CFO
  • Risk Officer
  • Entrepreneurs
  • Head of Strategy
  • Corporate Finance Director

Course Outline:

  • Current & Future Trends
  • Innovation & Business Strategy
  • Branding & Business Blueprint
  • Management Blueprint
  • Capital Blueprint

Available in English & Mandarin
Available as Corporate Training


Branding & Business Strategy Mastermind (BBSM)

Price: RM 6,988

The internet has revolutionised and disrupted traditional businesses and there are billions of brands existing in the marketplace. Is your business currently in the surviving stage, growth stage or a successful stage? Do you want your brand to be recognised as the market leader? Do you want a higher sales conversion rate for your marketing? Do you want to generate more profit through new revenue streams? Do you want an effective business strategy to gain more market share?

In this 3 days of intensive training, you will gain a strategic, innovative mindset and practical brand building tools that can be instantly applied in developing or revamping your business model, to generate more profit and create a strong brand with international appeal.

Learning Outcome:

  • Become a Brand Strategist through in-depth understanding and application of Branding & Business Model building methodology.
  • Alignment of Brand Culture – company’s vision, mission and goals
  • Apply leadership in Brand Culture building
  • Incorporate Brand & Business strategies to develop or redefine your business model.
  • Identify your Brand Positioning and Identity – product, target market, sales channel
  • Formulate Brand Communication Strategy with Advertising Language to engage your customers effectively through Brand Experience.
  • Develop innovative thinking to create Brand and Business Blueprint involving Brand Expansion and Brand Stretching to achieve Brand Legacy and Brand Promise

Who Should Attend:

  • CEO
  • Head of Strategy
  • Business Owners
  • Aspiring Entrepreneurs
  • Head of Business Development

Course Outline: 

  • Leadership
  • Brand Positioning
  • Brand Strategy
  • Brand Communication
  • Brand Experience
  • Brand Expansion
  • Brand Legacy
  • Brand Monetisation

Available in English & Mandarin
Available as Corporate Training


Power of Branding Strategy (POBS)

Price: RM 899

It is not difficult to start of business today, however without the right business foundation and strategy, you might be heading towards a wrong direction that could cost you your money, effort and time. Power of Branding Strategy is every entrepreneur’s fundamental essentials! Leverage on the power of brand and business strategy – the mastery of brand identity and brand communication to create a great Brand Experience and a sustainable, profitable business model.

Learning Outcome:

  • In depth understanding of the definition of Branding and why it is important for your business.
  • Learn how to turn your ideation into a profitable brand.
  • Validate your business idea and incorporate brand building methodology in the development of your business model.
  • Identify your Brand Positioning and determine the right Brand Aesthetics (colour, logo) and Brand Language.
  • Understand your Brand Identity and your Target Audience to formulate a Brand Communication Strategy and create a better customer Brand Experience for your target audience.

Who Should Attend:

  • Marketers
  • Senior Managers
  • Aspiring Entrepreneurs
  • Startup Business Owners

Course Outline:

  • Brand Definition & Brand Model: Brand Value, Brand Mission, Brand Vision, Brand Story and Brand Culture
  • Brand Identity: Brand Positioning and Brand Aesthetics
  • Brand Strategy: Target Audience, the Market and the Duality Brand Strategy
  • Brand Building Stages

Available in English & Mandarin


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